At the Geneva Motor Show, Aston Martin launched its new AMR sub-brand with two vehicles on the stand – the Rapide AMR and Vantage AMR Pro.
The AMR brand extends from Aston Martin Racing, the company’s motorsport division responsible for all competition activities since 2004. AMR has been successful at the top tiers of global motorsport and captured the 2016 FIA WEC GT Drivers Championship with the Vantage GTE.
The AMR brand will include multiple levels of performance oriented versions of Aston Martin’s range of roadgoing sports cars. The Rapide AMR is the Rapide enthusiasts have been dreaming about, and with its aggressive aero, uprated chassis, and 600 horsepower, this four door is capable of 338 km/h (210 mph).
The Vantage AMR Pro concept is tuned for track-only work, with centre-lock wheels, a 500-horsepower version of the Vantage GT4 V8 engine, roll cage, an aero package that would make your mother blush, and interior refinement and finishing suitable for an Aston Martin track day car.
While Aston Martin refers to these two AMR cars introduced in Geneva as concepts, both are going into production for those fortunate enough to secure one.
Aston chief Andy Palmer said, “As passionate enthusiasts of Aston Martin’s competition pedigree, AMR is something we have wanted to bring to fruition for some time. Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, racebred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models. With the AMR brand we have the perfect platform to deliver both. As proof of that intent I’m incredibly excited to announce that we will be putting both the Vantage AMR Pro and Rapide AMR into production: the Vantage in an extremely limited series of no more than 7 cars; the Rapide as a run of only 210 cars. They are the start of something very exciting a programme that will eventually see an AMR version of every model in the Aston Martin range”.