British sports car maker Aston Martin has unveiled a fully electric version of its Rapide S four door. Developed in conjunction with Williams Advanced Engineering (yes, that Williams), the RapidE concept, according to Aston Martin CEO Andy Palmer, “demonstrates the capability and ambition of Aston Martin towards developing low and zero-emission sports cars.”
At the same time, the company has entered into an agreement with ChinaEquity Group to study the development of a production version of the RapidE concept.
If the concept does make production, it would take about two years before a production RapidE rolls off the line at Aston Martin’s Gaydon headquarters.
Earlier this year, Aston Martin showed an all-electric GT concept, the DBX, which makes the announcement of this RapidE an exciting and dramatic turn of events for the sports car maker, whose former CEO, Dr Ulrich Bez, once told me that electrification was not part of the company’s future.
The Rapide S is already one of the most stunning four doors ever designed, but an all-electric version would be a compelling choice in the ultra-luxe end of the market. If faced with the choice, wouldn’t you rather drive an Aston Martin than a Tesla?